“From Nike HARAJUKU to the world”.
Generate and spread color inspirations to drive online & onsite traffic to Nike HARAJUKU, which was launched as NIKE first premium flagship store in Japan last November.

As a website device and as a retail special device.
This generator captures colors of you with web cam, generates your original shoe and spread that to the world with online and offline widgets.

During the first 2 weeks of its launching, there were many reactions online & offline.
About 40,000 shoppers came to Nike HARAJUKU onsite and more online from the world.
And now, more and more colors are being born here.